Mario Barth has worked tirelessly to bring the tattoo industry into the limelight, to be celebrated as fashion, art, and independence, and to become a legal, safe, globally recognized industry. His work towards legalizing tattooing in Austria made the practice safer and more popular. He works every day to make the cleanest, most vibrant and long lasting tattoo ink possible (INTENZE Tattoo Ink), and continues to innovate and revolutionize the world of tattooing for all.

The Man Behind the Legacy

Mario Barth has won over 200 awards from all over the world for his tattooing over the past 30 years, including but not limited to: Best Tattoo Artist of the Year for 8 years consecutively. Needless to say, his skills are unprecedented in both artistic execution and variety of styles, from traditional Japanese to new realism. Mario Barth's tattoo work has been exceptional for decades. Mario takes appointments all over the world, and maintains approximately an 18 month waiting list depending on his other obligations to the tattoo industry.

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Mario Barth and Red Bull Truck Race Trophy Join Teams

Mario Barth presents the trophy at the "Red Bull Truck Race Trophy". With more than 20,000 people in attendance, it was truly an event to see. Semi trucks racing full speed to the finish line.

Mario Barth brought his team from Mario Barth Tattoo Salon Graz to tattoo. Spectators who were lucky enough got the chance to sit in the chair. Along with tattooing they also put on a fashion show displaying the high end tattoo inspired lifestyle brand. Barth is looking forward to working with Red Bull Project Spielberg at future events to bring tattooing and Red Bull extreme sports together.

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Mario Barth and Sisi from Madame Tussauds

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Why did Madame Tussaud and Mario Barth team up? To create an 18th century tattoo of course. Madame Tussaud arrived at Barth's tattoo studio in Graz to unveil the creation of the wax figure of Austria's own Empress Sisi and her new tattoo.

Barth created the small anchor on Empress Sisi's left shoulder blade. From what is known from historical sources, Empress Elisabeth (1837-1898) had received a tattoo about 10 years before her death in a small room of a harbour dugout. Arabella Kruschinski, managing director of Madame Tussauds in Vienna, traveled to Graz with the 200,000 euro original wax figure. If Empress Elisabeth had lived 180 years later, she would definitely have gone to Mario Barth for her tattoo. She would have demanded the Styrian icon to be the K.U.K. royal tattoo artist, which today operates several tattoo studios in the United States, to pursue his imperial-royal office.

"I would invite her to one of my tattoo studios and she would be given the royal treatment and VIP experience," said Barth after his encounter with the Empress of Austria.

Today, however, Barth would no longer choose the slender single-colored anchor; he would like to tattoo a more realistic looking anchor with a colorful design with an anchor chain of diamonds. "Sisi was a feminist," says Barth, who emphasizes that he never wants to influence his customers in real situations with their choice of tattoos.

With that being said, he didn't need to influence Sisi's biggest fan when she decided to get the same single colored anchor.

After drawing the original on Sisi's left shoulder, Marisa Ortner (Sisi and Barth's biggest fan) received a tattoo from the artist. She is the first to get Mario Barth's Sisi anchor tattoo. She has been a Sisi fan since the musical Elisabeth. Today she has fulfilled two dreams: a tattoo from Mario Barth, which in turns gives her a lifelong connectio with her idol (Sisi).

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Medical Tattoos in Austria

Medical Tattoos in Austria with Mario Barth

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Celebrity tattoo artist Mario Barth returned to Graz to introduce a new perspective on breast reconstruction to women. "It's a new way of life," stated Gundrun H., who Barth worked on.

Gundrun had survived breast cancer, which led to the removal of her left breast. She decided to have her breast reconstructed; however, as Gundrun tells us, when she looked in the mirror something was missing — that something was her left aerola. She decided to seek out Mario Barth to go under the needle, the tattoo needle that is. Barth, who has been tattooing for over 30 years and is a name that celebrities go to when seeking the best in the business.

Gundrun was the first of Mario's patients at the Grazer LKH-Uniklinik to get an aerola and 3D nipple tattoo. "I've been involved with medical tattooing in the USA for ten years, tattooing many women," said Barth. The collaboration between the clinic in Graz and Barth began with Barth's friendship with surgeon Thomas Rappl from the Department of Plastic and Reconstructive Surgery, and his passion for tattoos and helping women. "Being a tattoo artist is one thing, but if you really can help people with your tattoos, it is an emotional satisfaction that supercedes any form of payment."

Using special technology that achieves a 3D effect and accurate color selection, Barth recreates aereolas and nipples, which at first glance cannot be differentiated between real ones and those created by Barth.

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Foxwoods Casino: A Gamble That Paid Off

Just like Vegas, casinos on the East coast have had to reinvent themselves. They can no longer just focus on gamblers. Rather, they have to diversify and attract those who want to spend as much money on food and entertainment as they do on slots and poker tables.

Foxwoods recently welcomed celebrity chef Fieri to its lineup. Cat Cora, of Iron Chef America fame, is opening a wine bar soon. David Burke already has a steakhouse.

To appeal to Millennials, Foxwoods has added the Shrine nightclub and a tattoo parlor called King Ink by celebrity tattooist Mario Barth.

“That’s the future,” says Monique Sebastian. “When we look at the next generation, they are amenity driven. Gaming comes second.”

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Mario Barth: Leadership Lessons From An Ink Empire

Mario Barth: Leadership Lessons From An Ink Empire on

What distinguishes Barth from other talented artists is that he is not just a creative force. He also understands how to run a successful business and has a natural talent for it.

Barth’s organization has generated some of the fastest-growing clientele in the global industry, making it one of the most successful tattoo businesses in the world. The business serves over 15,000 customers per year. Barth’s immense leadership success is based in fulfilling a purpose, world-class innovation, influential thought leadership, winning talent alignment, executional excellence, continuous improvement, and serving others.

Full Article - Mario Barth: Leadership Lessons From An Ink Empire

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Mario Barth Wins the Austrian Award For Social Engagement

In one of the biggest moments in Mario Barth's career, he has won his hometown's "Grazer Man of the Year" award. The award was honored due to his social engagment to help breast cancer patients with medical tattoos of the areola after their operations. A duty he quotes as one of the most fulfilling and joyful parts of his career as a tattoo artist. In 2017 he will work with Dr. Thomas Rappl to build a clinic in Graz for medical tattoos.

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