Mario Barth saw a 12% increase in sales when he started circulating fliers for h
Mario Barth saw a 12 percent increase in sales when he started circulating fliers for his online tattoo supplies business, The Tattoo Superstore.
“With all the Internet sites out there, if there is not some form of printed material supporting what you do, people think it’s not real,” says Barth, who runs four high-end tattoo studios and the online supply company from his Rochelle Park, N.J., headquarters.
A year after Barth sent a catalog to his customer base, online sales had increased by 1,045 percent. No joke.
“They felt very secure that the company is real,” says Barth, who started his site about three years before sending out the first catalog in 2004. “I send catalogs at least twice a year to my customers, and then I support it sometimes with special fliers as an insert in the catalog. People keep the catalog instead of throwing it out. When you make people interact again with your product, they start ordering again.”
